5 Typography Tips for Beginners2019-11-17 |
It really is important to know a good font from a bad one which can enable you to progress on your way to being a great graphic designer.
Typography can be described as not only a technique but as an art form too. This great art form was once created through the use of printing materials such as the printing press, but is now focussed on arranging type such as letters or characters in order to appeal to the viewer and enable a great sense of recognition. All of which is now created digitally. But remember Typography is all about communicating with your viewers and ensuring the message is memorable.
Any graphic designer wishing to take their skills to the next level should consider using and improving their Typography skills. It really is important to know a good font from a bad one which can enable you to progress on your way to being a great graphic designer.
You must remember that starting out small and paying attention to the finer details is really important when it comes to graphic design. So here are my handy and helpful tips to not only improve your Typography but to also transform boring text into exciting and enticing ones.
Typography Should Appeal to the Reader
It is really important to remember that typography is for the reader and not the writer. The viewer/users attention span is usually very short, whereas the writers can be rather extended. So when working on your typography: think from the point of view of the reader, you want to grab their attention and draw them in. Make sure that you think about what your reader wants.
Two too Many
You really want to be careful when combining two or more typefaces. If there are too many on one page it can look messy and cluttered. I would suggest choosing just two typefaces, using one for headlines and subheads, and one for the body of text. The most vital piece of typeface is the body of text as it’s the main focal point of your information which will be communicated to your viewer. So choose a font that is simple and easy to read and easily understood by the viewer. Try using a font with a large x-height (the space between the baseline letters and the bowls of lower-case letters like.) The larger and more open the x-height of a font, the easier it can be read by the viewer. Due to the fact that your headlines and subheads will be shorter, you really should be careful of the font you choose as these are acceptable to be a little more extravagant.
Font for Thought
Choice of font is incredibly important in Typography. Not only should fonts be readable but in addition curiously eye-catching, invoking feelings of unity in the typography which you are designing. But remember making use of great fonts is as important as designing it in order to induce a sense of identification for your site. So take this on board and get to know the different kinds, forms and uses of fonts. For example, you could use old style fonts, which are known as the parent fonts. These fonts can be commonly identified through their serifs, which require flag-like endings. It is true that sans serif is definitely more contemporary and modern but with a little TLC a typical and reliable serif can be all those things too and more. But you can get the absolute most from your typography when you find a pairing that brings the best out of each typeface.
Don’t assume that just because you’ve copied a typeface from a website or from a friend this doesn't mean you can use it wherever and whenever you want. You will need permission and you need to consider copyright infringements. So think of it like stock photography, it is essential that you are aware of the copyrights before it goes to print.
Bigger is Not Always Better
Ok so bigger is sometimes better, but certainly not always. The easiest way to make your type look classy and refined is to make the type smaller. Obviously not illegibly small, but just take a second glance at your layout and have a think if you can't take your type down by a couple of point sizes.
Typography is absolutely everywhere, from your phone, your coffee cup, your favourite bag of crisps. Once you start to look for it you can’t miss it, so don’t miss out. Make sure you use this technique to create really great design work.