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How to get started in the photography industry

How to get started in the photography industry

2019-11-13 | photography

It has been stated that a picture is worth a thousand words, and in this modern era such as proven to be true. There is artistry about photography which draws the artistic mind.

Unfortunately, many times the drive to become part of the photography industry is overshadowed by the monumental question of how to get started. For those of you who love photography and want to be part of the industry but did not know where to start, here are a few tips which may help.

If you want to be a professional get a professional camera

If you take photography as being a professional industry is dominated by artistic professionals than to be considered a professional one must look the part. Where it is true that there are many cameras available to the general public, someone wanting to get started in the photography industry should invest the money in a professional grade camera. Currently, Nikon and Canon are two of the most popular professional cameras. Keep in mind that both of these companies also make “hobby” cameras. Take into consideration the megapixels, shutter speed, and customization offered on a camera to determine if it can be held professional standard. As a general rule, if the camera does not offer the option for interchangeable lenses that needs to be avoided.

Join a photography Guild

Guilds are not as archaic as of the word may imply. Where there is specific term may be different there are several offered guilds offered in most major cities. It is important to join both locally as well as nationally. By joining a local Guild/organization of photographers you are placing yourself into the community as a photographer. Where there might be some use in marketing yourself as a professional photographer, the best way to get into the photography industry is by word of mouth. Also, local photography guilds usually offer events throughout the year to the community which further immerses you into the industry as a photographer of credit.

Joining a nationally recognized Guild of photographers adds to your credibility and the photography industry. For example, the NAPP (National Association of Photoshop Professionals) is one of the most recognized photography guilds in the United States. The Association offers not only credibility to you as a photographer in the industry, but also offers training conferences and seminaries throughout the year to further enhance your photography skills.

Joining yourself to a Guild/organization ties you to a group of professionals and therefore expansion network with in the photography world. As it is true with any profession, the larger your network is within the industry the greater your chances are of being accepted into the industry. Lone wolves find it harder to survive.

Build and I diversify your portfolio

If you want to get into the photography industry it is critical that you have a portfolio of a professional level. Dependent upon your specific area of expertise, your portfolio should display your professionalism and creativity while bringing the viewer back to the understanding that you are industry professional and photography. Where is true that you may specialize and portraits or landscapes, your portfolio needs to have a few diverse pieces. The reason for this is that in a competitive industry such as photography, potential clientele want to see professionals that are diverse in their skill set. Typically, a good portfolio will consist of two thirds of your specialized skill (being portrait, landscape, still life, etc.) and one third of other material.

Become available within the industry

When you have established that you have the equipment, the portfolio, and the base foundation of a network (being that you have joined a guild both locally and nationally), then it is time to set your availability within the industry. The key is to establish yourself as much is possible and giving yourself maximum exposure and therefore maximize and potential clientele.

• Get a professional website made or your photography - If you're trying to get started in the photography industry then you must have a source in which to point those interested in your work. When creating your website and sure that you have an array of samples. It is also ideal if you establish your website to be visible on both standard computers as well as mobile devices.

• Make a LinkedIn and Facebook Business profile – Again, but making these pages you are establishing yourself further into the industry. LinkedIn focuses on professionals and acts as a conduit for many industries. Facebook is the number one social media site in the world and therefore utilizing it would only make sense to anyone aspiring to be part of the photography industry. Keep in mind that both need to be established solely to your photography profession (do not make your personal Facebook page or photography page).

• Get licensing and get a business card - If you want to be part of the photography industry then you must establish yourself as a credible business. Licensing for businesses not expensive and establishes you as a professional within the industry. By having a license business you're giving credibility to your claims that you are a professional photographer. This gives you the advantage over those who do not have a license which will be seen as a in the profession. Once you have obtained a license get a creative business card made which showcases your area of expertise and photography. Ensure that you always have at least 10 business cards on you.

Getting started in the photography industry is not as daunting as one may think. By asserting yourself as a professional and taking the steps to look like a professional, you will find that it is quite easy to get immersed into the photography industry. Remember, if you treat the industry as a professional industry you will get professional results, if you treat photography as your hobby you can expect results reflecting a hobby. Your dedication and determination will establish how successful you are in the photography industry.