The Important of Space in Design2019-09-15 |
Before answering this, it’s important to discuss what space in design refers to, and in particular, white space.
Why Should You Use Space in Design?
Fundamentally, it refers to all the space found between both the words and images. But don’t be fooled by the misconception that it needs to be white. For example, it could be blue.
So why is space important? It is essential to use in web, print or graphic design in order to present balance, whether your chosen design is symmetrical or asymmetrical. Space further suggests a constant rhythm and motion, and through control of the space in your design, you will therefore be able to create a great sense of design flow.
Space is also important to create rows, columns, grids and will detach/join elements in any given design. This is done through the use of wider and narrower spaces. Wider spaces will separate elements whereas narrower spaces join elements in order to suggest a bond, whereas overlapping elements will maximize this bond.
The use of Space in your design work can also be used to portray a multitude of meanings and therefore drastically improve your design work and engage your viewer.
Types of Space
Space in web, print or graphic design can be categorised into two types, namely Micro whitespace and Macro whitespace. Micro whitespace refers to the space between the elements, for example, the margins which surround the text, the leading in the middle of the lines of text and the spaces in between individual letterings. Therefore we can see that micro whitespace focusses on spaces between smaller, less substantial elements. Hence why it is called micro whitespace and why your whitespace will mainly occur between your typography. It is fair to say that use of space in your typography will play a colossal role in both how legible and comprehensible your text is.
Macro whitespace refers to the space between major elements in your web, print or graphic design. You will often find these spaces to be extensively larger and therefore immediately apparent. Previously we talked about how space is utilised to both separate and connect design elements. Boxes, such as borders or backgrounds, are regularly used to surround and join different elements while at the same time separating them from other elements or even groups of elements. You don’t want to end up with a design that looks like road kill after using too many boxes
To combat this you can use space instead of boxes in order to detach and Join.
When looking at both types of whitespace you can see that wider spaces will separate, compared to narrower spaces, which will connect. It is clear to see then that space can improve your design work in a way to separate elements while at the same time keeping a sense of harmony across your design. This is no doubt essential in any type of design.
Let’s not forget to mention negative space which can reinforce a sense of emphasis to elements. Elements placed within or near to large blocks of space will gain importance through their separation from the other elements contained in the design, naturally standing out in a pitch of empty space.
How to Use Whitespace
There are many ways to make use of whitespace; you can show the difference between elements by using more whitespace to result in a nice elegant design. You could make interesting use of whitespace, commanding attention through a simple and clear design via use of a layout which tastefully positions elements, leaving blank space in the middle.
Explore and experiment and take advantage of whitespace. Be adventurous! You can try providing layouts which explore space between elements and text. Use space in design to make your design come to life! The easiest and most effective way to use whitespace properly is to give you’re the viewers the most amazing experience and to make the message clear. After all you want your viewers to keep on returning.
I think it’s fair to summarise that in order to use whitespace appropriately you will to place yourself in the shoes of the viewer and think about what you, as a viewer, would like to view in a page. What would stand out to you? I don’t think any of us would want to read text that is squished on the page, instead you would rather read text that uses space optimally and is well-spaced. Remember white Space is a central factor in web, print or graphic design, but can also be one of the most undervalued. But by grasping control of white space, you can concentrate on a subtle, yet defining element of a webpage or print and utilise it.